Bob Cavin feels empowered.
As part of re-energizing his career, he and his spouse Fonda Turner-Cavin opened the doors to Battery Giant
in early October—
the first franchise outlet in Greater Lansing for the Michigan-based provider of energy products. What's more, the franchise is among the first tenants in MidTown—the Gillespie Group's new mixed-used development at 1306 Michigan Ave. in East Lansing.
"We want to become a household name," says Cavin. "And be a place where people and companies can shop for batteries right here in their own community."
Battery Giant packs more than 4,000 battery products into a single store, and is stocked through the Madison Heights-based parent company. What Cavin doesn't have on his shelves, he can access from the vast inventory of more than 14,000 types of batteries and battery systems available through Battery Giant fulfillment centers nationwide.
The store provides everything from everyday batteries to the most innovative, cost-effective solutions on the market, and serves individuals, companies and businesses.
"Our main market are specialized products you can't find at WalMart or other stores," says Cavin. "We tell our customers, save yourself an hour looking around at other stores. Just come to us. We'll have it."
Common products include batteries for cars, marine craft, RVs, snowmobiles, lawn equipment and motorcycles, as well as batteries for watches, remotes, electronic gadgets, cell phones, computers, cameras and toys. Customers can also find battery back-up systems for home or commercial use. All told, Battery Giant stocks replacement batteries, OEM battery products and battery systems for more than 100,000 devices and applications, with the majority of products made in the U.S.
Corporate downsizing led Cavin to explore owning and operating his own franchise. The consulting group FranNet
introduced the experienced corporate executive to leadership at Battery Giant. In less than a year, Cavin was laying out plans to open his first store.
Cavin's 1,600-square foot shop includes spaces for retail, battery recycling and a training and tech center. The new store created four jobs, and Cavin hopes to bring more on board in other locations as the franchise expands across Greater Lansing.
"We're big on being part of the community," says Cavin. "We plan to sponsor sports teams, support community initiatives and be active members of various Chambers. We care about the community. That's our motto."
Source: Bob Cavin, Managing Partner, Battery Giant
Writer: Ann Kammerer, Development News Editor