American Cycle and Fitness may be new the Lansing area when it opens on Grand River in Okemos next month, but the brand is anything but new to Michigan. The store first opened in 1938 in Grosse Pointe and has grown into a six-locations throughout Southeast Michigan. Very soon, they’ll expand into the Lansing area.
“We have six locations [in Metro Detroit],” says Michael Reuter, CEO of American Cycle & Fitness. “There isn’t a growth potential for us without taking market share from our other stores. Outside of Detroit, the Lansing are has been a possibility for us for years.”
That possibility will become a reality in February when American Cycle and Fitness opens near
Playmakers. The proximity is no coincidence. Reuter and his partners have worked with Playmakers frequently in the past, and liken their commitment to community health and participation to Lansing’s legendary running store.
“Those guys do business like we do business,” he says. “We’re excited to be close to them here. We really want to earn that reputation as well.”
According to Reuter, American Cycle and Fitness will carry cycling equipment for biker enthusiasts of all ages and experience.
“We make cycling fun for everyone,” Reuter says. “We have a bike for you if you’re eight or 80, or any age.”
The 7,200 square foot store will employ between eight and 12 employees upon opening, joining the company wide staff total that grows to around 100 during their peak season. A grand opening is planned for April 5.
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