Conquest Fitness raises the bar with affordable, state-of-the-art facility

The health, fitness and performance-minded in Greater Lansing have a new option for the New Year as two fitness centers joined forces to create a new facility unlike any other in Michigan.
 
Conquest Fitness, say owners and operators, will take the gym experience to a whole new level with a fitness center, performance training center, and onsite medical partners. Developers broke ground on the 26,000-square foot mega fitness center in March 2016, and opened the doors the day after Christmas to accommodate those looking to up their fitness resolutions.
 
"Our goal was to build a new fitness center in the community, one very different than the standard," says Conquest Fitness Co-owner Andre Hutson who will run day-to-day operations. "We're providing an excellent weight training area, a robust cardio area, up to 35 fitness classes a week—all for individuals who like to get after it."
 
The new DeWitt facility will also feature a performance center geared toward athletes. The center will be operated through a franchise agreement with the California-based Velocity Sports Performance—a company that has trained hundreds of professional athletes in nearly every sport. Velocity also boasts a massive youth program—something Hutson says he is proud to bring to mid-Michigan and to student athletes in the K-12 community.
 
"My passion is for health and wellness and seeing kids grow and become better athletes," says Hutson, a former professional basketball player and member of the Michigan State University 2000 NCAA Championship team. "Mid-Michigan has been good to me, and this is where my life has led me—into health and wellness and giving more opportunity to people in our community."
 
To round out the comprehensive fitness programs, the new Conquest Fitness in DeWitt will house medical partners to support physical performance services. Physical therapy, athletic trainers and sports medicine services are on site. Other features include meeting and event space, a smoothie bar, and decked-out locker and steam rooms.
 
Conquest Fitness resulted from the merge of BStrong Fitness of DeWitt and Conquest Health & Fitness, and will serve members through two locations: the new facility at 13575 S. Airport Road and at Eagle Eye in Bath. Hutson and partners Dr. Pat Quain, David Mollitor and Scott Gillespie will oversee the growth and management of the two facilities by drawing on their varied backgrounds in athletics, medicine, business and development. 
 
Conquest Fitness will employ 20 to 30 people, serve up to 2,500 members, and accommodate training services for about 100 K-12 students a month.
 
Source: Andre Hutson, Co-owner/operator, Conquest Fitness
Writer: Ann Kammerer, News Editor
 
Got a story idea for Capital Gains? Email Ann Kammerer here.
 
Signup for Email Alerts

Related Company