When is a gym more than a gym? According to Mitch Gast, it has to do with specialization and class.
“We’re kind of an upscale club,” says Gast. “It will have more of a spa look to it. The goal is to be the most beautiful gym in town. We want people to look in and say, ‘wow!’”
When
Infinity Fitness opens on South Waverly Rd. in June, the 8,000 square foot facility will feature group classes, high school athlete training, massage and a limited number of cardio machines and free weights.
Focusing on classes and classy facilities such as tiled locker rooms and showers will distinguish Infinity Fitness in one way, and Gast’s commitment to non-profits will do so in another. Five percent of all membership fees will go to the American Cancer Society to support breast cancer research. During Infinity Fitness’ grand opening celebration near the end of June, that rate will increase to 10 percent.
“We want to get involved in the community,” Gast says. Gast also hopes to host programs for area school kids on nutrition and childhood obesity.
Eight employees and another eight contracted instructors have been employed to staff Infinity Fitness. In the near future, Gast will offer his members 24-hour key access including on-demand video classes for groups, and a salt water float tank.
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