It was only by chance that John Williams moved his business
Design Rides from Ionia to
Grand Ledge in 2008 after his former landlord sold the building that house it. It turned out to be a great move for the auto detailing and customization business, which has doubled in volume since arriving in Grand Ledge.
Design Rides grew so much, in fact, that they recently celebrated the opening of their new, larger location on East Saginaw.
“We have a big clientele now,” says Williams. “I think it’s our dedication to making it right. We always make sure that everything is correct.”
They’ll have a lot more room to exercise their attention to detail. The new, 2,800-square foot location is more than three times the size of the former Design Rides shop.
“We’re going to start offering more services,” says Williams. “We’ll be able to start offering spray-on bed lining, custom fiberglass work, fiberglass tops, and offering lift kits.”
Additionally, he says, Design Rides will be able to start working their way through a waiting list of customers that extends out of state. The growing business now has a staff for four full- and two part-time employees, two of which have been added over that last year. Williams expects to add two more full time staffers in the near future.
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