Ann Taylor to unveil renovated concept store in Eastwood Towne Center

The women’s clothing retailer Ann Taylor has a whole new concept new concept. Beginning in November, Lansing’s Eastwood Towne Center will be the first place in Michigan to experience it.”
“The new concept stores, like the one opening in Eastwood Towne Center, are an extension of the brand’s rejuvenation,” says Arlena Pordoy, Public Relations Manager for Ann Taylor. “They make shopping for today’s women glamorous and easy with functional shops within the shop that make finding your favorite pieces effortless and enjoyable.”
The new store will open in Eastwood Towne Center on November 4 and will include a significant amount of renovation to the current location. In keeping with the chic new concept, which has been inspired by a contemporary home setting and developed by S. Russell Groves architects, the store will feature white washed maple hardwood floors, crystal chandeliers, modern tufted furniture, revamped dressing rooms, touchscreen access to the brand’s website, jewelry vitrines and framed images on display throughout the space.
Ann Taylor has opened select new concept stores like the one coming to Lansing in major cities across the country including New York, Boston, Miami, Boca Raton, Dallas, Atlanta, and Seattle beginning last fall.
Michigan’s first concept store will be celebrated with a grand opening Saturday, November 12 with a live DJ, refreshments, sweets, raffles and a gift with any purchase over $100.
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