James Phifer knows all about bringing a show room shine to every make and model of car.
Since high school, Phifer has cleaned, polished, painted and revitalized the exteriors and interiors of thousands of automobiles as a professional car detailer. He's worked at General Motors, car dealerships and detailer shops across Mid-Michigan. Now, after 35 years of professional experience, he's hanging a shingle on his own two-bay garage.
"It's been my dream to run my own business someday," says Phifer who officially "cut the ribbon" on Prime Shine Professionals in early January 2014. "I'm very thorough, and I've studied new and old techniques. I've been doing this so long I know the tricks of the trade and know what people are looking for."
Phifer's two-bay garage is located directly behind Williamston Car Wash at 1125 W. Grand River Ave. in Williamston. In August of 2013, Phifer signed a lease, moved his equipment into the 700-square foot space, added seating and modern touches in customer waiting areas, and began offering professional auto detailing and reconditioning services to the community.
Phifer's services involve full bumper-to-bumper revitalization, with the results being a superior finish and a glossy new car finish inside and out. Services may be purchased as a package or a la carte and include a full carpet extraction, paint and stain removal, headliner cleaning, scratch and scuff removal, headlight restoration and interior leather reconditioning.
Phifer welcomed two contractors to his shop and hopes to eventually serve as a training facility for high school students who want to learn the trade.
"I've detailed just about every kind of car you can imagine," says Phifer, who is fully licensed and insured. "But I'm still waiting for that Bentley to come through my doors."
Source: James Phifer, Owner, Prime Shine Professionals
Writer: Ann Kammerer, Development News Editor
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.