A targeted media firm in Lansing recently rebranded as it reinvigorates its mission to harness the power of data to drive sales, growth, and donations for businesses and organizations.
Shortly after the calendar turned over to 2015, Change Media Group
transformed from the previous Michigan Blueprint Strategies, and set out to expand its reach and track record to a broad base of clientele.
"We wanted to communicate that we're a targeted media firm that can help clients adapt to the changing media landscape," says CEO Amanda Stitt. "Our rebranding shows who we are, and communicates that we are working with clients outside of Michigan, too."
Stitt says that Change Media integrates sophisticated data and targeting with the most up-to-date tools and technology to help organizations adapt to a dynamic media landscape. The way people consume news, information, and media is ever-changing, she adds, and can leave organizations with more limited resources outside the communication loop.
"We saw there wasn't a lot of help out there for non-profits and small- and mid-sized businesses," says Stitt. "We see ourselves as strategists, designers, writers, data scientists and storytellers that can help you find your audience in an incredibly targeted way."
Stitt and her husband, Ryan Irvin, launched Change Media in 2012 under its original name. In three years of business, the company has grown from a handful of clients to about 60. Services include research, data analysis, custom audience modeling, targeting, digital advertising, website and video creation, direct mail, graphic design, data visualization, and general consulting.
Change Media relocated from a smaller downtown office to the NEO Center at 934 Clark St. in the summer of 2014. The move, says Stitt, helped accommodate the addition of two new staff members. Stitt projects the small company will grow from six employees to about 10 staff by the end of 2015.
Source: Amanda Stitt, CEO, Change Media
Writer: Ann Kammerer, News Editor
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