After 15 years of developing the Vision Creative brand and more than a year revisiting Vision Creative’s identity, Camron Gnass has renamed the company Traction.
“We are repositioning what we are in the marketplace, and we really want to make sure that we are projecting the culture of what it is that we do,” says Gnass.
Gnass says several people were confusing Vision Creative with retail graphic design companies or web developers.
“They thought we did we did one or the other,” Gnass says. In fact, Traction supplies a combination of these services and works in several different mediums including naming and identify design, social media and outdoor strategies.
“We provide unique branding solutions by creating identities, advertising and marketing campaigns through print or interactive design,” he says.
Gnass says Traction is designed to “make people act” and was created to continue the growth established by Vision Creative, meeting growing local, regional and specifically, national demands.
“By adding incredible staff and positioning ourselves, we’re getting some attention regionally and nationally,” he says.
Source: Camron Gnass, Traction
Ivy Hughes is the managing editor of Capital Gains and can be reached here.