Fifteen years ago, Connie Sweet found a way to combine her love of communications and her love of art by founding
Connection Graphics. While the Potterville company began by offering graphic design, Sweet’s list of services has been growing.
“We’ve been doing more and more brand marketing for our clients,” says Sweet. “When you practice good design, you have to incorporate marketing with that.”
Sweet’s staff is now expanding as well with the addition of two new employees that will grow her total number of workers by 50 percent.
Connection Graphic also produces
MI Sports Page, a publication dedicated to covering local high school sports. The idea came from employee Thad Kraus who saw something missing in local news coverage.
“He has a passion for high school sports,” says Sweet of Kraus. “We write about the athletes, and not just one key athletes, but sharing stories you might not hear anywhere else. We were losing a lot of the small community news.”
Sweet hopes to continue to expand the services of Connection Graphics, as well as the reach of MI Sports Page.
“Our goals are really to focus on helping businesses to build their brand,” she says. “There is a lot of competition, but I think there is enough work out there, you just have to concentrate on your niche.”
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.