Amanda Washburn understands what a blank screen is all about. She's a writer.
Armed with that core knowledge, Washburn decided she would help others fill the void and fine-tune what they had started. So in January 2014, she filled her virtual red pens and sharpened her cyber pencils and set in motion a business that provides strategic writing, editing and marketing solutions for small businesses.
Rough Draft Solutions works with clients to identify objectives, create content strategies and take customer relationships to the next level. Washburn says she can jump in to craft messaging, tweak and organize concepts, and get points across through the most cost-effective and efficient communication channel. Whatever stage a company is at with a project—be it a blank slate or communications in process—she's there to help.
"I realized that many small or local businesses don't have anyone doing marketing for them," says Washburn. "So while they may be doing great things and making great products, no one really know about the value of what they're providing."
Rough Draft Solutions has worked with about 25 clients including engineering firms, insurance agents, financial advisers, web and graphic designers, health care organizations and city administrators. In each instance, Washburn sits down to tailor solutions through a content-marketing toolbox that includes blog and web posts, newsletters, press releases, social media, and internal communications.
Washburn breaks her services into three key phases: strategizing, creating and polishing. She says she firmly believes that there is no one-size-fits-all marketing tactic or plan, and adds that she can jump in at any point of the process.
"We're specialists in helping businesses communicate in authentic and engaging ways," says Washburn. "Anything that has to do with writing, we'll do it."
While currently a one-person shop, Washburn plans to take Rough Draft Solutions to the next level. She's currently looking to hire interns over the summer and to build a for-credit internship program.
Sources: Amanda Washburn, Rough Draft Solutions
Writer: Ann Kammerer, News Editor
Got a story idea for Innovation News? Email Ann Kammerer here.
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