No outsourcing. No prescribed platforms. One hundred percent customer focused.
For Craig Tucker, those are factors in the formula for success for a small business competing in the high-tech marketplace. And since 2014, Tucker and his partners have sustained a business that builds software, mobile apps, websites, and integrated solutions for sales and e-commerce—all to customer specifications.
"Everyone here is Midwestern--from Michigan or Wisconsin," says Tucker, CEO of THiNC.technology. "We like to keep it local."
Intent on keeping an agile mindset, Tucker and his nine-member team operate from a functional office within the University Center at 333 Albert Ave. in downtown East Lansing. Two recently engineered apps underscore the abilities of THiNC.technology to respond to customer challenges and devise solutions that meet both broad and specific needs.
The Judgment Interest Calculator, released in April, frees attorneys, law students, judges and other legal professionals from complex hand calculations. The app determines accrued interest on monetary settlements, and then compiles figures into a state-approved form for emailing.
A second app under development and set for release later in 2017 answers the need for some health organization to authenticate particular sales activities for compliance. Currently in rollout, the Validu app that will use biometric authentication for attendance when required by regulations affecting pharma, medical and security operations.
"We like to build things that solve problems," says Tucker. "They say necessity is the mother of invention. So, we can say we like to create things that are necessary."
The company's portfolio includes apps for distracted driving, American Sign Language translation, education and services. The veteran-owned company has also developed dozens of websites, e-commerce solutions and presentations.
"We will continue to expand," says Tucker. "We have clients all over the world—including China, New York and California. The vibrancy of East Lansing makes us want to always keep a presence here."
Source: Craig Tucker, Owner, THiNC.technology
Writer: Ann Kammerer, News Editor
Got a story idea for Capital Gains? Email Ann Kammerer here.