Four like-minded businesses in Lansing have merged their thought processes to form a new approach to delivering marketing and consulting services to nonprofits, small business and second stage companies.
In May, AKEA Web Solutions, CJBuck Consulting, Glow Social Media and UnoDeuce Multimedia unveiled 2nd Brain Collective—a collaboration of four partner companies. The collective offers clients the ability to engage with any or all of the four partner companies through a unique pay-only-for-what-you-need service offering.
"We witnessed a lot of agencies that have built their successes on an all or nothing bill," says Schmidt. "But a lot of the folks we work with aren't necessarily ready for full service."
Schmidt says 2nd Brain Collection takes a more a la carte style by offering clients the ability to pick the service or services they need from four providers. Each company maintains their independent operations but shares and refers clients based on perceived needs.
"Each of us has collaborated with each other in different ways in the past," says Schmidt. "The best analogy is we're now like The Avengers—each of us is an individual, but we come together to solve a major problem."
While focused on problem-solving, messaging and storytelling, the 2nd Brain Collective also concentrates on connecting businesses and building community. Among the methods and venues the collective devised are the networking event The Drinking Lunch and the information-driven 2BC Podcast featuring professionals and industry experts.
Source: Paul Schmidt, Communications Director, Meridian Township
Writer: Ann Kammerer, News Editor
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