On the Rocks climbs ahead of competition with delivery service

The owner of a local, independent party store believes being small allows him to compete in a big way—particularly when it comes to getting out in front of the chains with the delivery of alcoholic beverages.

Beginning April 1, On the Rocks began delivering products to customers—in keeping with the growing trend for personalized delivery of food and other consumables. Owner Rocky Singh began transporting products from store-to-door just three days after the Michigan law went into effect that allowed expanded in-state retailer privileges regarding shipping and delivery of alcoholic products within the state.

"Being small allowed us to implement delivery as soon as it was available," says Singh. "It is a service that benefits customers, and no app, membership or subscription is needed."

On the Rocks will deliver to locations within six miles of the store, which is located in the Carriage Hills Shopping Center at the intersection of Hagadorn and Lake Lansing Roads. Singh says he started the program to provide top service to customers.

"We treat everyone like family, and just like in the TV show, Cheers, we get to know everyone's name," says Singh. "The majority of our customers live close. We're convenient for them. And, because we're small, we have time to get to know our customers and what they like. If we don't have what they want, we order it."

On the Rocks attests to carrying every single bottled Michigan beer, and can order keg-only Michigan beers on request. The party store also carries more than 3,000 wines and every artisan option available in the liquor book. Customers will also find an assortment of soft drinks and mixers, snacks, bulk candies, and every day staples on the shelves of the 4,000-square foot store.

Singh opened the store in October 2014 and employs three full-time and two part-time staff. Two full-timers have been added since the store opened.

Delivery is available Sunday through Thursday from 9 a.m. to 6 p.m., and on Friday and Saturday from 9 a.m. to 10 p.m. Orders for same-day delivery must be received an hour before the service concludes for the day. Delivery is free for orders $40 or more, and $10 for orders under $40. Orders are placed by phone, and customers must provide a valid driver license number and payment information at the time of the call.

Source: Rocky Singh, Owner, On the Rocks
Writer: Ann Kammerer, News Editor

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