Phenometics to expand, receives start-up award, adds seven jobs

Phenometrics CEO Mimi C. Hall was surprised when she learned that her company had been named the Michigan Business Incubator Association's Incubator Client of the Year last month. Considering all that Phenometrics has accomplished since moving into the Technology Innovation Center six months ago, perhaps she shouldn’t have been. 
 
“We’ve gone from nothing – just a business plan - to shipping product,” says Hall.
 
And not just any old product, but a pretty amazing one. The Phenometrics Photo Bioreactor allows researchers who are working to develop biofuels from algae to bring that work into a controlled setting.
 
“It’s a great technology and we’ve grown very quickly in the beginning,” Hall says. “The staff at TIC and having the opportunity to be here has played a pivotal role in our development and growth. We’re taking the next step right now.” 
 
That next step will officially begin in June when Phenometrics moves out of the TIC and into a 2,300 square foot facility in East Lansing’s Alliance Building. The extra space will allow Phenometrics to manufacture certain parts of their product and assemble it on site. Since opening last fall, Hall has added seven staff members to the company. 
 
Hall’s future plans for Phenometrics are to begin developing new product lines, as well as expanding within the company’s current market. 
 
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