Though the mobile and web application company
Venturit is not brand new, its revolutionary new product is. Not only the social content management tool,
Thearit, an exciting new web application, but it’s on track to become its own business. That’s why Prabode Weebadde, Venturit founder and CEO and Thearit co-founder Brian Collins decided East Lansing’s Technology Innovation Center was just the right place to get the new product ready to develop into its own entity.
“Brian and I were thinking up ways to do some learning applications that were social media based, because his background is learning technology,” says Weebadde. “We developed the application to leverage social content online, and give a unique interface for your audience to interact with your social media campaign.”
Thearit allows organizations to curate online content from such sites as YouTube, Flickr and Instagram, as well as uploading other content. Users are then able to monitor and measure campaigns. The application is already being used by The Michigan State University Alumni Association, the Lansing-based non-profit Rock Star Warriors, University of Sydney, the Scottish Agricultural College, Fukuoka University, the Mother Sri Lanka and political candidates.
“The next level is to make it it’s own company,” says Weebadde. “When we looked around for a building that was available, we found the space that we needed and the coaching that we needed at the TIC. We found it was a good fit.”
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.