While the brand new Indian Trails buses aren't unusual, their new décor is. The buses are usually decorated with the Indian Trails logo, but these eight new motorcoaches are dolled up with giant photos depicting some of Michigan's most popular travel destinations, and the Pure Michigan logo.
In a partnership with Michigan Department of Transportation (MDOT), Indian Trails aims to promote Michigan tourism but also shake the myth that they only provide charter services. The slogan on the buses also contributes to that aim; "We're Going Your Way- Daily" points out to riders that the buses provide daily service and local routes. Many of the cities included in the routes are also listed along the bus.
According to Chad Cushman, Vice President of Indian Trails, "We want to emphasize that a lot of the areas we serve are not served by any other mode of public transportation." The folks in these areas may not have any way to get to jobs or potential employers, and Indian Trails wants to make that possible for them. They hope this piece of the promotion will create jobs for people that previously could not get to one. These new buses help promote that opportunity along with Michigan destinations and tourism.
Source: Chad Cushman, Indian Trails
Writer: Allison Monroe, Innovations New Editor