Michael Doherty, 29, just opened a physical space for his fashion label, DEFYE, in the Meridian Mall in Okemos.
According to excerpts from the article:
DEFYE LLC - borne of the phrase "define your own existence"—sells hats, shirts and pants that all bear Doherty's original art.
While the retail landscape has been littered with casualties and industry sales in general are sluggish in an economy in recession, Doherty's fashion foray, DEFYE, is getting larger. The company has eight employees who share the administrative ends of the job, one store attendant who works part time and two marketing and promotions staffers.
"It's been almost perfect timing. My clothing goes against the flow of negativity and frustration that seems so common right now," said Doherty.
"It defies that sense of hopelessness and fear."
Read the entire article here.
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