State Housing Agency Rolling Out New "Pure Michigan Living" Campaign

Issue Media Group, the parent company of Capital Gains Media, is working with the Michigan State Housing Development Authority (MSHDA) to launch the “Pure Michigan Living” campaign, a site designed to draw positive attention to the state.

According to excerpts from the article:

“’Pure Michigan Living’ is dedicated to sharing the quality of life stories in Michigan communities, stories about individuals moving their families and businesses to Michigan,” said Joe Borgstrom, a Division Director with MSHDA. “It seeks to raise the visibility of new economy opportunities in Michigan, to highlight the people who are choosing Michigan as a place to live, shaping what is next for our state.”

To help draw attention to the site www.puremichiganliving.com, which is inspired by Travel Michigan’s national award-winning Pure Michigan campaign, MSHDA and MEDC officials are hosting a weeklong online rally that invites state residents to tell their “Why I Choose Michigan” stories. Entries will become eligible for three randomly selected weekend getaway packages at Michigan resorts and hotels. The packages are being donated by the resorts and hotels. The goal is to collect at least 1,000 entries during Jan. 26-Feb 1. Winners will be randomly selected and will be announced the first week in February.

Two randomly selected entrants will win either a “Two Night Mountain Getaway Package” donated by Crystal Mountain Resort & Spa of Thompsonville or a “Downtown Detroit Getaway” donated by the Westin Book Cadillac.

For more information, click here.

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