Grand Ledge-based Roberts Sinto Corp. is using diversification to surge ahead of the other manufacturers that have taken a hit due to the economy.
According to excerpts from the article:
Roberts Sinto Corp., which makes foundry equipment and specialized automotive conveyer belt systems, has added a third line of business at its 50-worker plant and has diversified. The company now makes complex surface treatment machines that can smooth and finish metal, plastic and other parts, and will bring more jobs to the Grand Ledge factory.
That diversification is making Roberts Sinto, which is owned by Japan's Sintokogio, less dependent on the automotive industry for its income while opening up opportunities to find customers in other lines of business. And that kind of broadening, an area manufacturing expert said, can mean the difference between growth and decline for a company.
In mid-Michigan, companies looking for ways to branch out beyond automaking and related industries are often the companies that are expanding, said Bob Sherer, director of the Capital Area Manufacturing Council.
Read the entire article here.
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