pr/marketing: Jobs Landed

I work closely with TechSmith’s management and product teams to refine and understand what our customers need and want to accomplish with our software in various industries. To do that, I identify and execute product research related to marketing, product management and user experience. I use standard methods such as focus groups, surveys, discussion boards, field research and competitive analysis in interesting and creative ways. Then, I translate findings from these activities into work items for use by my coworkers who develop and market our software products worldwide.

Responsible for creating and implementing a unified marketing communications vision and strategy for the College of Law, which is a private law school academically affiliated with a major university.

On Twitter: @kentlove

As part of the Marketing Communications department for the Division of Residential and Hospitality Services at MSU, I will lead the development of digital communication strategies, focusing on web content and social media.

On Twitter: @lindseyla

I recently joined Capital Area Michigan Works as the Communication Assistant.  As the communication assistant, I maintain and plan our social media strategy.  I also help to develop flyers and campaigns to promote career-enhancing programs as well as reach out to the public about great job opportunities in a variety of other ways.

On Twitter: @mjatstate and @camwjobs

I help turn ideas into action by supporting a wide variety of marketing activities, including researching, writing, and organizing customer stories and content.

On Twitter: @andiepoole

Fresh from the windy city, I’ve returned to one of my favorite places: Lansing, a place I called home during my four years at Michigan State University and three years as a young professional. I’m back and am now the Chief Communications Officer at Capital Area Michigan Works!, a government workforce development agency located close to downtown Lansing.
From developing marketing strategies to managing community outreach efforts to engaging in social media outreach, I’m never in a routine, but a fast-paced environment where the work I do varies each day. And that’s the way I prefer it.
You can also find me traipsing around Lansing with a ridiculous outfit and my Nikon D700 as I’m also a fashion blogger, highlighting my style through photos and utilizing great spots in Lansing as my back drop.

On Twitter: @andreakerbuski

TechSmith Corporation's Inside Sales Specialists are the voice of TechSmith, working with customers and helping them understand the value in our software. The Inside Sales Specialist works as part of a team, handling large volumes of inbound communication via a variety of technologies.

I am a fortunate member of the TechSmith Corporation marketing department.  In my role as Product Marketing Manager, I help shape the strategic direction of our portfolio of products that assist people capture elements in their life, either personal or for work,  and easily share them through a wide-range of communications.

Draft and edit persuasive marketing-based copy including emails, print material, website content, sales and marketing presentations, newsletters, product focused user stories, advertisements, direct mail pieces, scripts for marketing videos, and other creative and technical writing assignments as needed.

Here at Blohm Creative Partners, I specialize in developing and managing new media projects for clients through social media and video production.  I love working as part of an expertise that is still changing and growing at an incredibly fast rate.

A 2011 graduate of Michigan State University, I majored in journalism with a specialization in public relations, but I realized that I never quite had the drive to be a news reporter. Instead, I use my storytelling abilities from the client’s perspective. Working at BCP has been a great experience, and I love learning every day more and more about the advertising/marketing industry.

I was recently hired by Donovan & Smith Marketing and Media, Inc. as Vice President Business Development Director. I have more than 20 years of experience in sales and marketing for technology industries in Michigan.

I bring a wealth of professional experience that includes managing marketing and sales teams and I have a proven track record as a strong, innovative leader. I also have experience with managing multi–million dollar budgets. Some of my accomplishments include restructuring the sales department at TechSmith and driving sales; leading the development of the TechSmith web-based quote system; and establishing a special consumer affairs area at Jackson National Life’s customer service department.  

My passion has always been exceeding the expectations of both my customers and my work team.  Working hard to thrill people is something many people talk about but few actually do. It is something you can’t fake, it has to be hard-wired. It is clear to me that the team here at Donovan & Smith has been living this philosophy for 20 years, and I am so glad to be a part of it.

I was promoted to Director of Social Media at Netvantage Marketing after being on board as a digital strategist for nearly a year. I graduated from Albion College where I studied Economics and Management and English and was a member of the Carl A. Gerstacker Institute for Professional Management. I also participated in and then later helped instruct the Google Online Marketing Challenge.

After graduation, I took on the role of VP, Marketing at start-up GiftZip.com where I built a robust social media following, handled blogger and media outreach, and worked with retailers such as Meijer, MooseJaw, and Fandango on exclusive promotions. GiftZip.com was recently acquired by the global gift card firm SVM.

Previously a member of the Search Engine Optimization team, I now specialize in social media strategy and outreach. In my role of Director of Social Media, I develop social media strategies based on clients’ needs, author content and press materials, and establish relationships with key players in the Blogosphere and social media realm. In my spare time, I am a blogger and write as a social media expert for Entrepreneur Magazine.

Follow me on Twitter @malloryloren

I graduated Cum Laude from Albion College where I majored in Economics and Management. At Albion, I was a tour guide, a member of the Gerstacker Institute for Professional Management, and I held leadership positions in the Sigma Nu fraternity and the Delta Sigma Pi business fraternity.  Additionally, I participated in the 2011 Google Online Marketing Challenge. I recently started my career in Internet marketing at Netvantage Marketing where I hold the role of Online Marketing Specialist.

Follow me on Twitter @sailwithmike210