Just across the parking lot from Trader Joe's, a new restaurant is hoping to attract some of the popular grocer's fresh, natural food-loving audience. Pita King
joined the neighborhood on Dec. 17, offering a healthy, American twist on Middle Eastern sandwiches.
"Because what we serve is so healthy and fresh, we thought it would be great location," says Assistant Manager Fidaa Kasham, who operates Pita King with her husband, manager Moe Shalabi. "We also use organic chicken that has no antibiotics. It's what we've been using at home for years, and we wanted to share it with others."
A family affair, Pita King is owned by Shalabi's father, and two of the sandwiches on the menu are named after the couple's children. A longtime restaurant worker, Kasham says her husband saw opening a restaurant as an opportunity to do the work he enjoys in a new way.
"He's always loved the food industry," she says. "He never wanted to leave his spot, but he always said if he were ever to leave, it would be for his own place. We found this great location and felt very fortunate."
While diners will find familiar Middle Eastern titles on Pita King's menu, Kasham says the American twist comes in with the ingredients, including cheddar cheese, banana peppers, lettuce and tomato, as well as chicken. She and her husband currently operate the restaurant with the help of her brother-in-law. As their delivery service and business grows, they plan to hire a delivery driver and additional kitchen worker.
Source: Fidaa Kasham, Pita King
Writer: Natalie Burg