AdAdapted's native advertising tech for mobile goes national

AdAdapted isn't just a little tech startup with big dreams in Ann Arbor anymore. The 3-year-old native advertising company is building a sizable client base with ambitions of landing a few national advertising campaigns.

AdAdapted has created a native advertising platform for mobile apps. It connects apps with advertisers with an easy-to-use technology to create and place customized native ads. It also provides content tracking of brands and purchases for its customers. Demand for AdAdapted's technology and services has spiked.

"We are on pace to double our revenue since last year," says Michael Pederson, CEO of AdAdapted. "2016 is looking to be significantly larger."

It also employs a team of nine people, including three full-time hires in engineering and client services over the last year. AdAdapted has built up a client list that includes some large multi-national corporations, including Nestle and Proctore & Gamble. Pedersen and his team want to add more of those sorts of large clients in 2016.

"That's our target area," Pedersen says. "We're looking for brands that want to advertise on a national level instead of a local or regional level."

To do that, AdAdapted is looking to raise some seed capital next year. It has raised $1 million since 2013 as part of a seed round. It is also in the beginning stages of raising more but those efforts are still in their infancy. With that said, Pedersen knows one thing is certain.

"We will raise some money next year," Pedersen says.

Source: Michael Pederson, CEO of AdAdapted
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Signup for Email Alerts

Related Company