With expanded services and staff to support its clients' digital marketing needs, the team at Ann Arbor's Build/Create Studios
feels poised to plant a firmer foothold in the web design and development market.
The firm has committed itself to beefing up its digital marketing services this year, introducing automation software from SharpSpring
and hiring Matthew Perkins as its first director of marketing. According to cofounder Ian Wilson, the investment is paying off.
"It’s been an exciting year … and [it] has added the need for additional marketing help that we’re trying to attract to help solidify future growth," Wilson says.
Founded as a two-person operation in 2010 by designer/coder Wilson and business/client manager Eric Lynch, the company has grown to a staff of six. It offers web design, web development, digital marketing, and search engine optimization (SEO) services in the WordPress platform.
According to Wilson, SharpSpring's software works along with Build/Create's inbound marketing and SEO efforts to track site visitors, quantify their value, and automate "the lead nurturing process."
While other tools like SharpSpring are available — HubSpot
, to name two — Wilson says SharpSpring offers a few advantages.
"First, it is easy to use while also being incredibly robust," he says. "Secondly, the monthly cost is about one quarter the cost of competitors."
And SharpSpring is only sold through agencies, which gives Build/Create an additional advantage.
"A reasonably priced, competitive product that gives businesses the data they need to make smart sales and marketing decisions is an easy pitch to make," he says.
With the new business Perkins has helped generate, Wilson says the company is looking to fill out its marketing team with new hires who can build SharpSpring workflows, execute email marketing campaigns, consult on SEO and paid media, and complement the studio's existing strengths.
"Having the development chops to integrate our tracking and marketing automation software into existing website and business processes is a major asset, and something we are very proud of," Wilson says.
Eric Gallippo is an Ypsilanti-based freelance writer.