ACA leads to increased business and staff for Clarity Quest Marketing

Clarity Quest Marketing is enjoying a banner year, and one thing stands out as a reason why: the Affordable Care Act.

"This year in Q1 we have had our best quarter ever in the company," says Christine Slocumb, president of Clarity Quest Marketing. "We are on track to have our best revenue ever this year."

The Ann Arbor-based firm has traditionally served the marketing needs of tech firms over many of its 13 years. It started to take on more and more work from healthcare firms, such as Vocollect Health Systems, the Pittsburgh-based business is the maker of AccuNurse. A few years ago the company’s portfolio was split evenly between tech and healthcare firms. Now about 75 percent of Clarity Quest Marketing's clients are healthcare based.

"That whole industry is booming," Slocumb says. "A  lot of it is being done by the Affordable Care Act."

That has allowed Clarity Quest Marketing to hire two people (senior-level consultants) in the last year, expanding its staff to 17 employees and two interns. Slocumb expects to hire more as Clarity Quest Marketing increases its visibility in the healthcare sector.

"We're working a lot on visibility," Slocumb says. "We are working with a lot of thought leaders in this space."

Source: Christine Slocumb, president of Clarity Quest Marketing
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Signup for Email Alerts