DeepField doubles staff, revenue, and bike house space

Doubling is a popular word at DeepField this year. The IT startup has doubled its customer base, revenue, and staff over the last year. And its doing that by doubling down in downtown Ann Arbor.

The 4-year-old startup recently moved to its new downtown home to accommodate its growing staff. DeepField currently has 40 employees after hiring a cool 20 over the last year... and it's still hiring.

"We'll be at 45 by the end of the year," says Lorne Groe, CFO & COO of DeepField. "Most of them will be in Ann Arbor."

DeepField's software helps big companies keep up with the constant changes that come with Internet's back-end IT infrastructure. That platform leverages big-data analytics that correlates telemetry from routers, switches, DNS, and more, decoding that morass of information. The user ends up with a better view of their IT network.

"We're about to launch our second and third products this year," Groe says.

Hence the growing staff to keep up with demand and to continue innovating new products.

However, while the company is filling out its new office space with new hires it has to come up with new ways to help get them to the office. Deepfield has reserved several spots in the newly opened bikehouse in the Ann Ashley Parking Structure. Its employees already had a couple of spots reserved in the sold-out Maynard Street Parking Structure bike house.

"We have a lot of young people who tend to bike to work," Groe says. "The average age of our employees is in the late 20s. Our current space wouldn’t allow us to have bikes in the office. It's also not the best place to have bikes."

Source: Lorne Groe, CFO & COO of DeepField
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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