DesignHub wins digital marketing race with steady growth

The good times are never too sweet for DesignHub, and the bad times are never too sour. It turns out both things are a recipe for steady-but-modest, year-to-year growth at the Saline-based digital marketing agency.

DesignHub has averaged high single-digit gains each of the last several years. It's not hockey stick growth spikes, but its the type of momentum that keeps the company consistently headed in the right direction.

"We work really hard and grind out the hours, and this is where we seem to land," says Chris Kochmanski, partner at DesignHub. "The three partners are all over 50, and by this stage in our lives, we're seeing how doing excellent work for a limited number of preferred clients can be much more satisfying than run, run, run all the time in pursuit of growth for the sake of growth."

The five-person company handles most creative and development work while relying on a stable of trusted freelancers when needed. It gets roughly half of its business through website design and development with the remainder coming from marketing strategy and planning, content development, advertising and publicity, and design and production of marketing materials for print and other media.

DesignHub has grown its work with existing clients like Dynamic Computer Corp, Advanced Photonix, Berry & Associates, Center for Automotive Research, Corner Health Center, Daycroft Montessori School, Dexter Research, Dimensional Engineering, and the City of Saline. It has also added several new clients like doing an advertising campaign for Huron Valley Financial, fundraising appeals for Evangelical Homes of Michigan, and new sales support materials for VolunteerHub.

"We have a lot of prospective clients we are dealing with right now," Kochmanski says.

Source: Chris Kochmanski, partner at DesignHub
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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