First Page Listed goes after search engine optimization business

Wednesday, October 6, 2010 | Source: Concentrate

Casey Stanton is still figuring out exactly what he wants to do with his career, but he knows this much: He wants to be his own boss.

To that end, the Ann Arbor resident, along with fellow recent college grad Benjamin Jenks, has started a search engine optimization company, First Page Listed, this year. The 1-year-old start-up focuses on helping local small businesses make the most of their customers' Internet searches. First Page Listed guarantees that its clients will make the first page of a Google search or the services are free.

"More and more there is a need for companies to dominate searches to bring in quality traffic," Stanton says.

Stanton, a Michigan State University graduate, got his start in another company's salesforce during the day and bartending at night. It didn't take the 20-something long to figure out that he didn't want to sling cocktails forever, so he started to focus on selling his product online. That led to a focus on Internet marketing over the last three years and the partnership with Jenks. The duo now hope to continue to grow First Page Listed's staff to 3-4 people over the next year and even open up a call center.

Source: Casey Stanton, co-owner of First Page Listed
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.