Flipsi Bottle pivots with new baby bottle product

Flipsi Bottle is pivoting. Not a lot but noticeably, especially for those who are old enough to drink from their own cup.

The Ann Arbor-based startup got its start with two brothers making a sport bottle that could be turned inside out for easy cleaning. The company prototype is made out of food-grade silicone that is flexible and non-toxic. Now Flipsi Bottle is making a bottle for babies that it plans to market as Flipsi.

"That is virtually done with development," says Jeff Plott, CTO of Flipsi Bottle.

The 1-year-old company and its team of three people plan to take the product to the ABC Kids Expo in Las Vegas this fall to find a strategic partner. It hopes to begin production early next year.

"We were able to crack the baby bottle first," Plott says. "We also saw that there is a big market for the baby bottle."

Flipsi Bottle has raised about $40,000 in winnings from business plan competitions this year. Among those wins was a second-place showing at the Greenlight Business Model Competition in March, which came with a check for $10,000.

Source: Jeff Plott, CTO of Flipsi Bottle
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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