Message Blocks creates event planner software, plans to hire

Len Gauger used to work as an event planner. It was a job where he became painfully aware of all of the troublesome points in the event planning process. That's when he was inspired to start his own business, Message Blocks.

"I noticed a lot of pain in the process of event planning," Gauger says. "There is a great opportunity here to disrupt the market and do something great."

Message Blocks has created software to streamline the event planning process by focusing on the event planner's experience. It also includes software that allows event planners to share documents and allows presenters plug-in presentations.

"It really enables the event planner," Gauger says.

Message Blocks launched earlier this year and has been used by a number of marquee events, including ACE and Accelerate Michigan Innovation Competition. Message Blocks currently employs two people and plans to add another person or two in 2013.

"I want to be hiring," Gauger says. "That's why I founded it. That's why I came back to Michigan."

Source: Len Gauger, founder of Message Blocks
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.