NewFoundry is a new company; a combination of a branding agency, Lingo Definition + Design, with local mobile app and software engineers.
NewFoundry now specializes in bringing marketing and technology ideas from the napkin to reality. The nearly 1-year-old company aims to serve as the one-stop shop for the development of its customers' ideas.
"We realized there is a real gap in the market place for this type of company," says Scott Hauman, partner & chief strategy officer of
NewFoundry. "We like to call ourselves an idea manufacturing company."
NewFoundry has now grown to 12 employees and plans to hit 20 people within the next year. It also recently moved into extra space at the
Grafaktri building on North Main Street overlooking the Huron River.
NewFoundry is also looking at transitioning to shifting more of its revenue to the technology it creates for itself. The firm's revenue is currently split 70 percent from clients and 30 percent from its own products. Hauman would like to flip those percentages over the next year.
"We want to be launching our own products," he says, adding his firm has three mobile apps it plans to launch later this month.
NewFoundry has also been selected as a Beta tester for Google Glass. Hauman expects to pick up the technology and begin experimenting with it later this week.
Source: Scott Hauman, partner & chief strategy officer of NewFoundry
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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