PWB Marketing Communications isn't measuring its growth over the last year in terms of new hires. It is looking at how much it has built out its network of partners and independent contractors.
"I'm cautious about that (hiring)," says Sean Hickey, COO of PWB Marketing Communications
. "We have a core group of (six) people that are pretty flexible and knowledgeable."
The Ann Arbor-based firm now has a dependable stable of contractors it can tap for the growing number of projects its handling. The network of partners handles everything from market research to salesforce automation. The network allows PWB Marketing Communications to stay flexible and ready to take on more work.
"The nature of what clients want us to do is evolving," Hickey says. "I want to be able to say yes to that."
Hickey adds that most of the firm's work has turned digital over the last few years. It's reached the point that customers that want brochures only want them for emerging markets. They don't even take them to make pitches in the First World.
"Even the traditional work is done with an eye toward digital," Hickey says. "We don't do six-page brochures anymore because how are you going to fit six pages into a PDF?"
Source: Sean Hickey, COO of PWB Marketing Communications
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.