Spry Publishing almost doubles staff with acquisition

Ann Arbor-based Spry Publishing has acquired Farmington Hills-based The Word Baron, a move that nearly doubles Spry Publishing's staff.

Spry Publishing is a health-and-wellness publisher and a member of the Edwards Brothers Malloy family of businesses. Most of Spry Publishing’s work is focused on the pharmaceutical industry. The Word Baron specializes in digital marketing, ranging from graphic design to building training manuals.

"It (acquiring The Word Baron) expands our creative services that we can offer our clients," says Jeremy Sterling, director of sales & marketing for Spry Publishing.

He adds the two firms have partnered on projects before and there is a good synergy between them thanks to how the services they provide complement each other so well. The Word Baron's three employees have moved into Spry Publishing’s offices in Ann Arbor, expanding the staff to eight employees.

The Word Baron has a number of clients in the automotive industry. Sterling expects the combination of the two firms will allow them to offer a more comprehensive publishing and marketing package to their respective clients.

"We should grow well across both of our businesses," Sterling says.

Source: Jeremy Sterling, director of sales & marketing for Spry Publishing
Writer: Jon Zemke

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