Warmilu's blanket technology goes to Kenya, scales up

From deployments in Nairobi to clinical trials in Detroit to a new home in Ann Arbor, startup Warmilu continues to explore new horizons for its warming blanket technology.

Warmilu's IncuBlanket is a non-electric, reusable heating wrap that acts instantly. First developed by University of Michigan and Eastern Michigan University students as a way to keep newborns warm, the idea grew to include uses for the elderly and people dealing with pain or soreness.

In March, Warmilu team members traveled to Kenya, where they spent two and a half weeks working alongside Ann Arbor's Relief for Africa foundation to introduce Warmilu products to doctors, Ministry of Health officials, and potential distributors in and around the cities of Nairobi and Eldoret.

The Warmilu team brought 35 IncuBlankets with them to distribute and test at six different hospitals in Kenya. Grace Hsia, Warmilu's CEO and co-founder, calls the trip an "eye-opening" discovery mission.

"It really validated and helped us realize there was a challenge greater than we had anticipated and potential for acceptance larger than we had anticipated," Hsia says.

With letters of support from four hospitals on the way, Warmilu is finalizing a distribution deal that would allow the company to start processing purchase orders for about 20,000 blankets.

Closer to home in Detroit, the Warmilu team is working with Dr. Nitin Chouthai at the Children's Hospital of Michigan on planning and deploying clinical trials that could help make the IncuBlanket's case as a warming option for transferring critical-care and neonatal patients in emergencies.

Pending approval, the tests will last three to five months and rate the IncuBlanket for efficiency, effectiveness, and safety compared with current methods of transporting low-birthweight and premature infants.

With high hopes for new market opportunities, Warmilu also has another first on the way: its first home.

The company, which Hsia says was previously "nomadic," is moving into a new, 2,000-square-foot headquarters and production space on the west side of Ann Arbor. Hsia says the move will help the five-year-old business scale up while bringing all operations in-house, from administration to production to storing raw materials.

"It will allow us to produce the blanket volumes we're projecting for at least the next two to three years," she says.

Warmilu's team of six will expand soon too, as the company looks to bring on a quality and production manager and several sewers.
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