The Whole Brain Group likes the idea of controlled growth.
The Ann Arbor-based digital marketing firm has grown quickly at times in its 11 years. That accelerated growth came at a cost. So much so that Marisa Smith, the company's CEO, is just fine with the 20 percent revenue growth it has notched over the last year.
"We're hoping to keep going at that same pace," Smith says. "I am hoping to add a few more people next year.
The Whole Brain Group has hired one person over the last year, expanding its staff to 10 employees and two interns. The recent hire is a University of Michigan graduate who was working part-time and is now full-time. Smith is also looking to hire one more.
The Whole Brain Group got its start providing software services, think building websites, before expanding into more digital marketing services. It is now focusing more on inbound marketing and generating sales leads for it customers, such as helping their employees with phone skills and customer service.
"We are becoming more and more focused on the sales process and helping make sure more sales are successful," Smith says.
Source: Marisa Smith, CEO of The Whole Brain Group
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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