The case for a tangle-less earbuds

Path to human happiness: (1) Feed the world's hungry. (2) Heal the world's sick. (3) Invent iPhone earbuds that don't tangle.
Apparently an Ann Arbor-based firm is on its way to solving one-third of the planet's woes.
 
Excerpt:
 
"Ann Arbor-based TurtleCell LLC didn't win the grand prize of $500,000 at last month's Accelerate Michigan Innovation competition at Orchestra Hall, but it won the popular vote of those in attendance as having the best pitch, winning the People's Choice Award of $10,000.
 
What was the attraction? The company's product solves a problem everyone in the audience could immediately identify with: Getting rid of those darned tangled cords you wrestle with every time you pull your iPhone earbuds out of your pocket."
 
Read the rest here.
 
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