Jiffy mix has baked-in business success

At age 83, the Jiffy mix company is rather vintage, but there's a reason it's had such a long run. And the muffins are still fresh.


"Anyone who has dared venture down a grocery store's baking aisle or opened their grandparent's cupboard has probably seen one of the timeless white and blue "Jiffy" boxes that haven't changed much since the mixes were first invented by Holmes' Grandmother in 1930. What I didn't know until I did some homework, was just how great of a company is behind Jiffy mix. After a 16-minute long chat with the Jiffy mix CEO, and 11 years of studying business and economics, I knew I had discovered one of America's last great businesses. Here is seven reasons why...

5. Jiffy mix staff find meaning and purpose through their work.

When I commented on Holmes' decision not to sell off even part of his multi-million dollar company, he said "What would I do if I sold-out? Spend my life vacationing somewhere?!" The CEO of Jiffy has the right attitude. Our occupations, in balance with our relationships, give our lives meaning. To work a job just for money or to escape from community and family responsibilities is shallow at best.  A visiting reporter from Fortune magazine described  Jiffy mix as "a  decidedly chipper workplace, with friendly employees who seem to be genuinely enjoying their jobs. They greet Holmes warmly, he appears to know virtually all of them by name, and none of it feels phony."

More here.
Signup for Email Alerts