A national retail consultant has looked at the city of Royal Oak and what's wrong and right with its retail situation as the city works to "confirm its position as a retail and entertainment destination."
The city hired The Retail Coach
out of Mississippi in September. The company has worked with dozens of local governments, chambers of commerce and economic development corporations in more than 250 cities, guiding them through development and redevelopment of their retail offerings.
The assessment for Royal Oak was expected to be presented to the City Council this week. The assessment will gauge consumer demand and analyze retail trade areas and retail gaps and opportunities. The analysis will target 52 retail categories that are weak or underperforming in Royal Oak.
“Royal Oak has always enjoyed a reputation as one of Michigan’s most exciting cities with several award-winning boutiques and galleries, and a bustling nightlife,” Royal Oak Economic Development Manager Todd Fenton says in a statement from The Retail Coach.
“By bringing The Retail Coach on board to assist with our retail business attraction efforts, Royal Oak aims to be a showcase of distinct retailers that provide an unparalleled shopping experience...People and businesses are increasingly relocating to walkable urban environments, and Royal Oak boasts one of Michigan’s most dynamic and desirable downtowns," Fenton says. "As foot traffic continues to increase during the day with the addition of new residents and office users, the time is right for a coordinated retail attraction initiative to attract retailers who fit into our unique city.”
Source: The Retail Coach
Writer: Kim North Shine