Golf pro Bob Krause has turned a downtown Birmingham office space into a year-round place to learn and practice golf.
a members-only club inside Suite 21U inside the shorter of the two buildings at 555 South Old Woodward, is outfitted with two indoor golf simulators and three practice bays, one of which will be used for private lessons.
The business is in soft-opening mode after an open house last week that welcomed prospective members.
"We've had great feedback and we're signing up members now. We want to take our time so we can give members the best service possible," says Stephanie Krause, Bob's wife and acting general manager.
"It's a very unique business model," she says. "There's nothing else like it here."
The company's market is all golfers, especially those who can't go south to play during the winter and those who want something other than public golf domes and sports bar simulators to practice in the off-season.
"Golf is an important game to play all year long if you want to keep up your game," says Krause.
The 4,000-square-foot facility was renovated to give it a country club feel, including a pro shop, lockers, changing area, liquor lockers, and other amenities for members. Members can entertain guests for an additional fee or can play against fellow members on the simulators, which are in comfortably furnished rooms and offer a choice of 30 courses.
The practice bays are connected to a software that analyzes every ball hit into nets covering the ceilings.
Private lessons for members and non-members are available, and the entire space can be rented for special events and parties.
Source: Stephanie Krause, acting general manager,
Writer: Kim North Shine