General Motors is the company of the Corvette and Camaro, classic cars with classic names.
So while an eBike may conjure up images of just what they are, bicycles outfitted with electrification engineering technology, an eBike just doesn’t have the same ring to it as, say, the Stingray.
Understanding the power in a name, GM has taken to the general public to help come up with the eBike brand. On Nov. 2, GM opened up the eBike Brand Name Challenge. As submissions closed Nov. 26, their team is now sifting through people’s ideas for the company’s new line of eBikes.
According to the company, judges are looking for, “Simple, smart and bold concepts capable of bringing the eBike brand to life,” and, “Fun ideas capable of being understood around the world.”
Internal GM judging runs through Dec. 7, with the final announcement scheduled for Jan. 31, 2019. The winner will receive $10,000 with nine runners-up each receiving a $1,000 prize.
“As an avid cyclist and urban commuter, I know how great it feels to get where I’m going easily and to show up sweat-free,” says Hannah Parish, director of General Motors Urban Mobility Solutions.
“We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”
The GM line of eBikes currently consists of two models, one folding and one compact. The integrated and connected eBikes will be for sale sometime in 2019.
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Photos courtesy of General Motors