Side-job mobile app startup 3lb Games goes full-time

The married-couple team of Robin Moulder-McComb and Colin McComb named their mobile app firm 3lb Games because three pounds is the average weight of the human brain.

"We have always found that when playing a game you are using your brain," Moulder-McComb says. "You are not just sitting there passively taking in information."

3lb Games makes mobile app video games. The Grosse Pointe-based couple started the company in 2008 as a part-time gig because they have backgrounds in video game design and development.

"We have all these skills so we thought this would be a way to bring all of those skills together," Moulder-McComb says.

One of the company's biggest hits is its Numenera game, which it describes as: "If you want to explore the Earth a billion years in the future in Monte Cook’s Numenera, you’ll need to be prepared. That’s where this app comes in handy! Designed to guide you through character creation for this science-fantasy RPG, the Numenera Character Creator app also allows you to track your progress in real-time while you play!"

The couple quit their day jobs early this year to take on projects like this and they quickly realized they had made the right decision. "In March I said, 'it's a really good thing I quit my full-time job,'" Moulder-McComb says. "We have just been working, working, working."

And doing it with more and more help. Even though 3lb Games just employs Moulder-McComb and McComb, it is giving work to an increasing number of independent contractors and interns.

Source: Robin Moulder-McComb, CEO, developer & producer of 3lb Games
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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