Every year is a growth year at Siren PR, or at least so far for the young public relations firm.
The Royal Oak-based company launched a little more than two years ago handling work for Metro Detroit non-profits, such as
OLHSA. The company has gone from revenues of $75,000 in 2012 to nearly $200,000 last year. It is on pace to easily surpass $200,000 in revenue this year.
"We have grown every month since we started," says Lindsey Walenga, co-founder of
Siren PR.
That has meant the need for more woman power. The two co-founders hired their first employee last September. That person took another job this month but not before Siren PR made another hire. The company probably isn't done adding to its head count this year.
"We will probably be expanding to four in the near future," Walenga says.
Siren PR has made its mark so far taking on clients with a social purpose, or as Walenga put it, "A mission they can believe in." For OLHSA that’s helping local people find the help and social services they need to succeed. A recent addition is
Detroit Bikes, which is working to bring manufacturing back to Detroit by becoming the largest bicycle manufacturer in the U.S.
"I'd love to be representing more for-profit companies that have a community purpose," Walenga says.
Source: Lindsey Walenga, co-founder of Siren PR
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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