The co-founders behind Splash360 all worked in business marketing and began to see the same thing in recent years: digital marketing was all over the place. That inspired them to launch Splash360.
"They weren't unified. There was data all over the place," says Robert Standwick, CEO of Splash360
. "That's when we saw the need to create a unified system."
The Sterling Heights-based startup housed in the Macomb-OU INCubator
launched a software platform a year ago for use in both digital and traditional marketing. It enables customers to create, manage, customize and deliver brand-building marketing content, utilizing features like contact management, email marketing, print marketing, social media and lead acquisition.
Since Splash360's launch last year, its team of 14 people have been building up clientele, focusing on small- and medium-sized business like grocery stores.
"We're sending out more than 1 million emails a month," Standwick says.
Splash360 is now focusing on making its emails and website more mobile compatible. "If you're not mobile then you're not in the game," Standwick says.
Source: Robert Standwick, CEO of Splash360
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.