Healthcare and manufacturing are two sectors where Sterling Heights-based software company Aqaba Technologies sees opportunities to bring client companies into the 21st century.
"They're very under-developed," says Ramsey Sweis, founder and president of
Aqaba Technologies.
How under-developed? Sweis describes some of them as having websites designed a decade ago and others without any Web presence at all. Mobile technology is more of an abstract concept to them than a business practice. When Aqaba Technologies brings companies on as customers, its first goal is to teach them why and how technology can help their business.
"It's like going from a beeper to a smartphone," Sweis says.
He points out that while an increased use of technology might not always help with the day-to-day operations of a manufacturer, it does help in less tangible ways. For instance, an increased web presence helps build credibility with future customers. Use of mobile technology helps attract new talent.
Aqaba Technologies also recently picked up a certification in mobile app development from Proscape. That and becoming a Google Certified Partner a couple years ago has helped it gain credibility when comes to convincing its clients to adopt mobile technology.
"That's something that we are focusing hard on," Sweis says. "We have always built apps but never had certification before."
All of this has allowed Aqaba Technologies to grow its revenue by 30 percent over the last year. It also hired three people, expanding its staff to nine employees and an intern.
Source: Ramsey Sweis, founder & president of Aqaba Technologies
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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