AxisCross Media got its start 15 years ago when another firm (C3 Communications) went under. Today the company has grown its staff and its space as it sprints to keep up with the rapidly changing digital landscape.
"Evolution is constant," says Matt Madill, director of web development for
Axis CrossMedia. "We are constantly changing. ... Over the last three years we have done a lot more video work and incorporated it with e-publications."
Madill started working at the company a dozen years ago. He became a full partner in the company in 2009. He helped lead its current evolution to digital video production and e-publication work. As a result, the company grew nearly 10 percent over the last year.
"We have become more diverse in our customer base," Madill says, adding it has been doing more work with advertising agencies; before, its workload was dominated by manufacturing and automotive firms.
That prompted the Troy-based company to double the size of its photo studio. It is now 1,500 square feet, which is helping the company facilitate an increased workload more efficiently.
"It makes doing a lot of the stuff more convenient," Madill says.
Source: Matt Madill, director of web development for Axis CrossMedia
Writer: Jon Zemke
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