Internet marketing firm Biznet Internet Solutions is focusing on attracting audiences instead of repelling them.
"We've learned the message must pull the audience in instead of pushing it on them," says Kevin Krason, CEO of
Biznet Internet Solutions.
That new strategy and some of the Wixom-based company's new products have allowed it to grow significantly over the last year. The 17-year-old company's two new programs, Sprout and Traction, have focused on making services available to local small businesses and tracking sales leads, respectively.
These new initiatives have allowed
Biznet Internet Solutions to hire seven people over the last 18 months. The company has even bigger plans in the pipeline.
"We're expecting to hire 30 people in the next two years," Krason says. Seven of those hires should be arriving within the next year.
Source: Kevin Krason, CEO of Biznet Internet SolutionsWriter: Jon ZemkeRead more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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