Coupon Wallet racks up customers as it emerges from Beta stage

Lots of software startups make it into Beta, one of the early stages where they get to test out their new idea in the real world. Few make it out.

Coupon Wallet appears to be one of those making it out of Beta and into the world of paying customers. The Sterling Heights-based startup that calls the Macomb-OU INCubator home converted its first users (a couple of bars) into customers earlier this summer.

"We have a couple other businesses in the pilot we’re trying to convert into customers as well," says Christopher Papa, CMO of Coupon Wallet.

Coupon Wallet’s software helps small businesses create digital coupons that in turn aid them in reaching a larger audience. The technology includes managed marketing services and point-of-sale integration. The firm is also looking to marry digital coupons and data analytics as part of its service package.

"Hopefully that will give the customer a rounded offering," Papa says.

Coupon Wallet was spun out of PocketCents Network a year ago. It currently has a team of four employees and two interns.

Source: Christopher Papa, CMO of Coupon Wallet
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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