DataFactZ turns big data analytics into big growth spurt

DataFactZ has evolved by helping other companies evolve through analyzing the evolution of their data, and that has helped make it one of the fittest companies in its class.

The Northville-based firm is a global business analytics company. It helps large organizations manage and leverage data with a suite of services in data engineering, data science, and decision science. The idea is to use big data and advanced analytics to help clients become a data-driven companies.

"We help people solve problems with their data," says Jim Salter, director of sales for DataFactZ.

The 13-year-old company didn’t start out that way. It originally worked in business intelligence software. That led to a transition into data warehousing and IT services before eventually making its way into data analytics a few years ago.

"It evolved into a more project-based business," Salter says. "As big data started to take hold, we branched into data analytics."

DataFactZ's most recent offering is Quick Strike solutions, a free, short-term data analytics solution for new customers. The platform provides advanced business analytics more accessible through offering customized, full-project, turn-key solutions for their specific job functions. The goal is to help businesses predict behavior, visualize patterns, and analyze data in real time using a small data set over a month. The idea is to help fast-growing companies used to solving their own problems grow faster with some help.

"At some point they run into scalability issues, and they need a company like us to figure out the right direction," Salter says.

Work like that has allowed DataFactZ to grow significantly over the last few years, averaging between 15-20 percent revenue growth. It has also hired close to 100 people, expanding its global workforce to 850 people. Of those, about 60 work in Northville, including another 15 new hires.

Source: Jim Salter, director of sales for DataFactZ
Writer: Jon Zemke

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