GraphiColor expands staff as it focuses on existing clients

Anita Mitzel has a simple philosophy in business and life. Keep doing what you're doing. Don't give up and you will be successful. It's a mindset that has translated well to her firm, GraphiColor.

"We had our best sales ever last year," says Mitzel, president of GraphiColor. "We did quite well."

The Livonia-based company specializes in creating trade show displays and organizing corporate events. It has leveraged referrals from existing customers and improve SEO for its website to boost its bottom line and grow its staff. The company hired one person and one intern over the last year, expanding to six employees, one independent contractor and one intern.

The focus on client experience has paid off with a 10 percent jump in revenue in the previous 12 months. Mitzel expects that continued focus will bring about more word-of-mouth business for her 28-year-old firm.

"It's what keeps us in business," Mitzel says. "We want (our customers) to be successful."

Source: Anita Mitzel, president of GraphiColor
Writer: Jon Zemke

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