Highway Media’s online video work spurs firm’s growth

In recent years, online video work has become an essential part of Highway Media's revenue stream.

The video-production firm got its start making videos for commercial users and recently did work for DVDs before transitioning to online videos. Last year, Highway Media reached a major milestone in its online video work, producing more than 100 online videos. It’s on pace to do more than 150 this year and aiming for 200 in 2016.

"Most companies are realizing the necessity of having a video on their website," says Mark Salloum, president & owner of Highway Media. "It does so many things for a website."

The Canton-based firm is also trying out more innovative ways to create those videos. It's experimenting with drones to bring a broader variety of camera angles to its videos.

"They're becoming a great tool for us to use when we're filming, say, an industrial video, and you want to see a birds-eye view," Salloum says.

Highway Media currently employs a core team of seven people and a large stable of freelancers. It has hired two people over the last year (an editor and a business development manager) and expects to add more in the future as demand for its online videos continues to rise.

Source: Mark Salloum, president & owner of Highway Media
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Signup for Email Alerts

Related Company